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BUSINESS TRANSFORMATION & INTERNATIONALISATION OF COMPANIES

by Francisco Ramos

Since the dawn of time  progress has been made by means of implementing disruptive solutions across the systems or making  breakthroughs happen. In business, needless to say that,  transformation is inextricably interwoven with the way of making businesss and operations in order for the companies to compete in the markets.

The business cycles continue to shrink  throughout the course of  the  s.XXI as well as the  pressure for opening new markets overseas being essencial to survive. Furthermore, this must be deeply embedded within a continuous improvement mindset. It goes without saying that implementing the business transformation  in a company requires the right attitute  and skills from the Board of Directors and  the Management team so as to transmit the views and requisite actions across the organization effectively.

Given the extreme improtance of setting a foot ahead of your competitors, making business overseas is heartly debated within the core business topics of most  competitive companies nowadys. But there is no other option; otherwise, wait  for your own business decline and, most likely, the  company extinction. Likewise, operating in multiple markets is part of the company business transformation as customers  and competitors interact effervishly on a daily basis.

Following the recent economy crisis that Spain has painfully suffered for almost a decade,  there is a need for business transformation , country wise, so as to engage with  and accommodate into the world gears. Driving off the beaten track may lead to relegation and, in the end, companies will be left behind. What other best lessons- learned to grasp rather than learning from the sufferings of the crisis??. It is worth  catching up  with the  “transformation prosperity” as it has just turned  into mandatory to survive.

By means of innovation and the use of advanced technology  solutions companies are changing the way of making business. Hereby,we encourage companies to keep on innovating as part of transforming  their entities: business model, operations, leadership, relationship amongst key players. This implies managing the change smoothly within their firms: people are at  the priority list. There cannot be any achivements without encouraging the employees as  they are essential to make things happen. As a result, it has to be highlighted that the implementation of the business transformation requires  a  committed management team and  having developed a comprehensive plan.Also,there is likelihood of  the assistance of seasoned advisors/senior directors to effectively carry out the tasks being required.

The internationalisation of companies implies analysing the business  potentials: products, technology, strenghts,… along with deep thinking about the whereabouts since the process is undoubtfully complex and requires determination in the long-term. Scaling up together with staging are smartly  dossified in a manner that goals are  efficiently achieved  with  entire satisfaction for the organization. Becoming an international player is a tough exercise but it is worth trying provided that  the process is the result of concious decisions. Under no circumstances recommendations  to start international operations without having a comprehensive vision and plan in place will be made. Otherwise, what´s for??

Last but not least, business complexity will continue to increase in  future together with an aspiration for better organizations in terms of efficiency, interactions , flexibility  whilst profitability cannot be left behind. This results in highlighting that internationalisation of companies comes along with the business transformation process and it will stay for ever.

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